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Facebook… Are teens still using it?
I read this article/infographic and not surprising it came up at Sunday family dinner. Okay… I brought it up, but it was discussed. Having a Facebook account is not the same as using one. Mashable...
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Six Steps to Create or Update Your Social Media Strategy
As a digital marketer I am often asked to review or create a social media strategy. Usually I encounter a plan that has been put together by an intern or the person in the office that “knows how to...
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Top Five Digital Marketing Tools and Trends for 2014
#1: Blogging (Content Marketing): The term “Content Marketing” is now a commonly used phrase in the digital world today that refers to a company’s inbound marketing efforts with their blog. Current...
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The Hashtag #… Reasons Why You Should Be Using It.
Within the last few months the word Hashtag was added to both the Merriam-Webster’s Collegiate® and Oxford English Dictionaries. Must be an important word, right? For those that are not in the...
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Social Media Mistakes That Drive Me Crazy
As a practicing social media manager and “frequent internet user”, it drives me crazy to visit a social media channel of an established, well-known brand or company and see so many management mistakes....
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Google Plus Receives Last Rites
Back in late August I wrote an article questioning the future of Google Plus and its value for digital marketers. At the time I stated I used the platform primarily for Authorship and the immediate...
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